I offer a graphic design service for advertising, print design, packaging design, PR and digital sectors - websites and mobile.

With all design jobs it's essential to look at your existing marketing material and discuss how it worked for your business, along with the positive and negative points this will help to form a design and marketing brief and start moving your project to the next stage.

Each brief brings new problems to be solved. The process however follows a similar path, I've listed some key points below:
• THE BRIEFING

This will be a meeting or phone call to determine exactly what sort of design and marketing material you are looking for.

Following a briefing session I will then put together the cost of producing your design work and submit this along with a standard contract.

A good and relevant design concept will set you apart from the competition, and make your business unique, concepts are always developed by a copywriter and art director working as a team - it's how the best ideas are developed.

Design concepts are worked up into a pdf presentation, colour proofs or made viewable on the internet. At this point the visual elements and production of the design concept are discussed and developed (in a print project) using photography and/or illustration, as each project is bespoke I will advise on the best approach that can be reached within your budget.
• ARTWORK - PRODUCTION

Once everything has been agreed the various elements are brought together and presented as finished artwork for client approval. Initially delivered as pdf's
• PROOF / TESTING / AMENDS

Before ordering any print or making web sites live a process of checking and amending artwork will take place. Hard copies can be produced if preferred for final checking. Once artwork is signed off it will be sent for final production, printed, or posted live on the internet.
• FINANCIALS / RELEASE / DELIVERY

With each project I require a deposit before starting any work and final payment before releasing artwork and any © copyright release details.

For over 25 years I have designed and produced work in many different industry categories for a multitude of clients.

Advertising campaigns, Posters, TV Commercials, Press ads, Brochures, Books, Packaging, Web sites, Leaflets, quirky mailers and many more.....

With a degree in Graphic Design I started working for GUSCO - the catalogue people but I was soon head hunted to work for McCormicks Manchester, Publicis and McCann Ericson - some of the top Advertising Agencies in Europe.

I had developed a fast lateral thinking ability, thinking of ideas was a daily process and certainly helps to really cut to the chase when applying those principles to the real world of business today.

I then combined 15 years in Advertising with my graphic design strengths and started a Graphic Design Consultancy - invited to be listed on many design rosters the business began to specialise in fmcg packaging, clients included: Tescos, The Co-op Group, Marks and Spencer, Iceland Frozen Foods, Burtons Biscuits, Cadburys, Phostrogen, Swizzels Sweets, Fatty Arbuckles, JMC Airlines, Stagecoach Buses, SAQ International plus many more multi-million pound turnover private companies and plc's

Dealing with fast moving business today is a far cry from the protective walls of a creative department.

The 10 year period I spent running a Design Consultancy plays a big part in my approach to the business of design and gives me a realistic approach with consideration given to clients marketing budgets and production costs.

Brief Resumé

Creative Director - Turner Creative, Stockport, Manchester

Creative Director - 4Design, Manchester

Creative Director - The Advertising Agency, Cheshire

Art Director - MAP, Manchester

Art Director - BBP, Manchester

Art Director - McCann Erikson, Manchester

Art Director - Publicis, Manchester

Junior Art Director - McCormicks, Manchester

Designer - GUSCO, Manchester

Qualifications:

Awarded the Status: Chartered Graphic Designer
Degree in Visual communication: BA (Hons) Graphic Design

D&AD Advertising Scholarship award

Foundation Course in Art & Design

All the design I create is unique, creating bespoke design for your business gives you the best standard of work for your business, your own unique style, art directed photography or illustration and copy written to talk to your audience - a complete package that will build your brand and business, adding this strategy increases the value of the overall business offering.

First impressions count, attention to detail and conceptual thinking combined with solid business and design principles create impressive design solutions.

My design skills cover all design for print and digital: Advertising concepts, Brochure design, Logo and Brand design, Poster design, Catalogue design, Folder and Presentation pack design, Book design, E-book design, FMCG packaging design, User Interface design, website design, Banner and Exhibition stand design.

Website accessibility is a legal requirement in the UK as well as in most countries around the world. Good design and coding makes your site accessible and legal, as well as more interesting and easier for everyone to use.

As part of the design process I also make websites search engine friendly and can offer advice on marketing your website.

"Phil has a fabulous talent in
communicating complex ideas in the visual form. He can take a rough and ready brief and turn it into a full visual story quickly, without fuss and with great insight.

We are delighted with the work that he has done for us on Enterprise Freelance Fair and I am very happy to recommend him.

Great work, done fast, to a very high standard."