This is PAT – A Logo and character design, it’s short for Pupil Activity Tracker.
A revolutionary PAT (Pupil Activity Tracking) System! The programme is the first in the world to allow schools to track the different activity levels of every child in a non-intrusive way developed by SAQ international The typography was done in a style to fit in with the SAQ Branding.
I was briefed to create a sporty character that schoolchildren could identify with, I was limited to two colours as the final logo design is going to be printed using Pantone inks onto the actual product as well as the packaging.
Creating a character design from scratch involves a lot of creative thinking and drawing to simplify the character which is essential when the logo is going to be printed in different sizes. Starting with my sketchbook I created a few illustrations for client approval before drawing up the final character design.
The final result is PAT – A happy sporty little chap and a happy client. You can see some other Logo Designs here.